Cloud Office co-organized event

Masterclass: Marketing in the era of AI

Full-day On-site Workshop on how AI transforms the Marketing Industry

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AI development and adoption is happening at a mind blowing speed. For less than a year it has turned into a central theme and the key factor that will redefine everything - both within the economy and the society. 

AI’s potential specifically in the field of marketing is opening vast opportunities and it is already altering the entire industry. From customized content creation to task automation and data analysis, AI has seemingly endless applications serving the final goal to increase efficiency and gain better results.  

Within the forthcoming masterclass we will explore key definitions, benefits, use cases and finally a step-by-step guide for integrating AI into your next marketing campaign.

Join us on

March 21, 2024  

09:00 AM - 4:00 PM EET

Grand Hotel Millennium, Sofia

Event agenda:

09:00 - 09:30
Registration and Morning Coffee

09:30 - 09:40
What the future looks like 
Zoran Arsovski, Managing Director & Chief Growth Officer, VertoDigital

09:40 - 10:00
The Future of Marketing with AI
Lora Ivanova, Enterprise Account Executive, Google Cloud
Ivo Zimbilev, Managing Partner, CloudOffice

10:00 - 11:30
MODULE: DATA

AI-powered Analytics in GA4
Yasen Lilov, Verto Digital

Enhancing creative performance using Google Vertex AI Vision 
Lili Kostadinova, Data and AI Consultant, Cloud Office
Lenko Yordanov, Head of Digital & Demand Generation, TBI Bank

Using AI for predictive value based bidding
Dimitris Terzopoulos, Data & Measurement Solutions Manager, Central Eastern Europe, Google

Moderator of the module: Lili Kostadinova, Data and AI Consultant, Cloud Office

11:30 - 12:00
Networking coffee

12:00 - 13:30
MODULE: ADVERTISING

Are you feeding the ad algorithms with the right signals? First-party data in a cookieless world 
Ivo Shipochkhy, Verto Digital

Recommendation Algorithms and content personalisation  
Victor Tchervenobrejki, Machine Learning Lead, Cloud Office

Unleash the power of AI in your social media campaigns 
Petar Hadzhikolev, Social Media Marketing Manager, 1FORFIT

Moderator of the module: Zoran Arsovski, Managing Director & Chief Growth Officer, VertoDigital

13:30 - 14:30
Networking lunch

14:30 - 16:00
MODULE: CONTENT

GenAI and SEO - The content journey of the Bicentennial Man - how to add a heart to AI 
Maria Georgieva, SEO Team Manager, Payhawk

AI & brands storytelling 
Jordan Petrov, Strategy Partner, Fiction

Case Study: Nexo's AI Marketing Success Stories & Failures
Dimitar Stalimirov, Director of Brand Marketing, Nexo

Moderator of the module: Alexander Boitchev, Editor-in-Chief, Digitalk.bg